A Guide to Media Research for Research Geeks

“Research is to see what everybody else has seen, and to think what nobody else has thought.”
(Albert Szent-Gryorgyi)

“The trouble with research is that it tells you what people where thinking about yesterday, not tomorrow. It’s like driving a car using a rearview mirror.”
(Bernard Loomis)

About Me

Jennifer Yarter: Tampa, Florida, United States; I am a television research director in a Top 15 market. I have eight years of experience in the television business, and have worked in sales, promotions, and production before ending up in research. These are my views on the down-and-dirty world of television and media research.

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