Revenue drives Innovation

From a thread on Lost Remote.com:

ROB: There's a core issue right there in my experience: Revenue drives innovation. If the revenue isn't there, you're not getting that new widget, platform, hardware or tool. The expectation for the web in my general experience is that an immediate ROI is expected and if the up-front cost is too high to generate a nearly instantaneous ROI then you don't move forward.Managers in general are putting their mouth where the money is right now. They focus on the current breadwinner and as a result the web doesn't develop as fast as it needs to.

From me:
Whatever happened to "If you build it, they will come?" Managers won't build it until they have revenue. Advertisers won't buy it until there's an audience. The audience won't come if its not there. Its a vicious circle.